Strategic Plan

2025-2030
Strategic Plan

Québec City Jean Lesage International Airport (YQB) is managed by Aéroport de Québec Inc., the private corporation which, since November 1, 2000, has been responsible for its management, operation, maintenance and development.

This strategic plan is the product of a collective reflection, demonstrating our commitment to remaining attuned to our region, stakeholders, and business partners.

Operating at the heart of a rapidly changing industry, we must stay the course and double down on agility. One thing remains constant: our commitment to working hand in hand with the community.

Building on our strong foundations and looking confidently toward the future, we are undeniably in the right place.

In the right place in the hearts of passengers.

In the right place in our relationships with stakeholders.

In the right place as an employer of choice.

In the right place to tackle the challenge of growth and revenue diversification.

In the right place in an evolving airport ecosystem.

In the right place in the era of sustainable development.

In the right place to drive growth for the region and all of Québec.

READ THE 2025-2030 STRATEGIC PLAN

HONOURING OUR ROLE

A daily mission

We provide quality, efficient, and secure services and infrastructure to support air traffic growth and strengthen our role as a key socioeconomic driver in our region and across Québec.

Deux employés du service à la clientèle marchant dans l'aérogare

EXPANDING OUR ROLE

An ambitious and unifying vision

By 2030, we will bring 2.4 million passengers to YQB, an international airport that operates on a human scale, generates pride and drives growth for our community, and is known for its user-friendly services and the range of options it offers.

HAVING OUR HEARTS IN THE RIGHT PLACE

Our values

Électromécanicien qui travaille sur une passerelle d'embarquement

Agility

We proactively adapt to change and take action to maximize positive outcomes.

Équipe du bureau de projet devant un ordinateur

Collaboration

We promote teamwork and synergy within our organization and with all stakeholders to serve the common good.

Employé du service à la clientèle accompagnant un passager devant une borne d'enregistrement

Proximity

We respond diligently to the needs of our employees, passengers, and partners, fostering a human-centred approach.

Électriciens travaillant dans le champ d'aviation

Sustainability

We protect and optimize the use of our financial, material, and natural resources to ensure their long-term viability.

Our strategic priorities

As we now face the challenges of a changing industry, we are focusing on renewed strategic priorities, which are in line with our actions of recent years, in order to remain, again and again, in the right place.

1. Ensure financial sustainability

Our financial sustainability depends on optimizing our current revenue streams, seeking new business opportunities, and maintaining rigorous budgetary and financial management.

Maximizing revenue to strengthen our financial health and continue reducing our reliance on airport fees is key to securing our position in a highly competitive industry.

2. Enhance the YQB experience

Satisfaction indicators show that the YQB experience holds a strong position compared to other airports.

Clarifying and fully embracing YQB’s unique value proposition for each customer segment will help strengthen our business relationships and drive growth.

3. Strengthen awareness and appeal

Expanding the flights and services we offer depends on increasing passenger numbers.

To drive growth, we need to convince every traveller within our catchment area to choose Québec City as their departure point.

4. Implement our commitment to sustainable development

The organizations that stand out and earn our admiration operate and grow with an approach driven by sustainability.

To fully embrace our role in an evolving environment, we will make it a priority to measure and improve our environmental, social, and economic performance while upholding exemplary governance practices.

5. Focus on efficiency and agility

Our organization’s performance is based on the undeniable efficiency and agility of our team.

Cultivating efficiency and agility means creating the winning conditions to strengthen our performance, particularly by optimizing the use of our current assets.